Saw this billboard while doing some last-minute Christmas shopping. I’m intrigued by the rhetoric of it. I presume the ad is intended as a form of witness. But is the company also operating on the hope that their display of piety will attract a particular customer demographic? And does it?
Also, is it pertinent that I saw this billboard on a rural highway? Or is that a misleading (if maliciously satisfying) stereotype?
Finally, is the child intentionally androgynous? And in light of that question, have the owners of this company made any political donations that could be construed as ironic?