Bumper sticker

Bumper stickers intrigue me as an expression of religious identity and religious communication in public space. Here’s one I saw a few months ago. The particular messaging and tone in this case–the cartoony mortal warning–call to mind Jason Bivins’s Religion of Fear.

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How should we interpret the cartooniness? Is it an attempt to soften what the creator knows is a harsh message, thus suggesting a certain degree of discomfort with the message (despite persistent commitment to it)? Is the cartooniness an effort to make this brimstone-style Christianity more hip? Or does it betray a casualness (here’s where I’m thinking of Bivins) about the idea that there are people who, as we speak, are suffering eternal separation from God?

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