Bumper sticker

Bumper stickers intrigue me as an expression of religious identity and religious communication in public space. Here’s one I saw a few months ago. The particular messaging and tone in this case–the cartoony mortal warning–call to mind Jason Bivins’s Religion of Fear.


How should we interpret the cartooniness? Is it an attempt to soften what the creator knows is a harsh message, thus suggesting a certain degree of discomfort with the message (despite persistent commitment to it)? Is the cartooniness an effort to make this brimstone-style Christianity more hip? Or does it betray a casualness (here’s where I’m thinking of Bivins) about the idea that there are people who, as we speak, are suffering eternal separation from God?

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